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Step 2: Identify Your Life Coaching Niche. If you are an experienced entrepreneur, it probably doesn't make much sense to go into health and fitness coaching. But, it would make sense to coach and help young professionals starting up their first business. 3. They coach executives within organizations. In other words, they are coaching people who value coaching, and are willing to pay for it. This is not your average person. $500/month for open-ended, undefined results is a hard, hard sell for the average person. Other.